Avon’s mark, is celebrating its 10th anniversary this year, and has recruited actress/singer Lucy Hale to be its new brand ambassador.

Hale will appear in mark Magalogs as well as on mark andAvondigital platforms. She will also be the spokesperson for the m.powerment by mark campaign, the brand’s philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women.

Between working on her hit TV showPretty Little Liarsand finishing her debut album, theMemphisnative loves trying new beauty looksand customizing the latest fashion trends for the red carpet or the recording studio. Her debut campaign will be mark’s August Magalog, as the official 10thBirthday issue for the brand.

“Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve,” saidMeg Lerner, global president of mark. “She embodies our mission of empowerment and what it means to make your mark on the world. We’re thrilled she’s joining us in time to celebrate our 10thBirthday.”